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Why All Executives Need a Google+ Account
Social media marketing is fast taking hold in executive boardrooms across the country, but still has a very long way to go. That’s especially the case when it comes to executive-level engagement with...
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Is Pinterest Pointless for B2B Tech Companies? (Part 2)
Last week, we spoke with Constant Contact’s Senior Manager of Social Media Marketing, Erica Ayotte, and Corporate Community Manager, Danielle Cormier, about just what kinds of things B2B tech companies...
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Facebook Users Are Mobile – Is Your Company’s Facebook Page?
Facebook’s recent earnings report showed that the company is betting on mobile in a big way. That’s a pretty safe gamble, considering that mobile traffic to Facebook surged by 60 percent since last...
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4 Facebook Strategies B2B Tech Companies Can Learn from Craft Breweries
In the past year, craft beer sales have grown by 15 percent, according to Business Insider. That steady growth has helped micro-breweries across the country take 10 percent of national beer sales, and...
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2 Companies Using Social Media to Market Products in New Ways
Any B2B tech company that’s read up on the abundant social media literature has probably seen a recurring phrase: don’t sell or promote a product. But some businesses are starting to challenge that...
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6 LinkedIn Groups B2B Tech Companies Should Join
B2B tech companies are often targeting very specific audiences with very specific needs when it comes to PR or marketing campaigns. You know that prospects and influencers and industry peers are out...
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PR Potty Talk: Charmin’s Unique Social Media Strategy
PR and marketing professionals spend a fair amount of time coming up with creative ways to present brands to the world. That being said, it seems as though some companies are hesitant to think too far...
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Spiceworks: Turning Social Media into “Guilds” Instead of Universal Networks
B2B tech companies are constantly trying to find new ways to interact with IT leaders. It’s difficult to track down that audience, which means there’s a tricky arithmetic to B2B tech marketing in...
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Facebook, Twitter, LinkedIn and … SlideShare?
Brands are well aware by now that a presence on social media is a necessity for PR in this day and age. Facebook, Twitter, and LinkedIn claim the top three places for most popular social media sites...
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16 Stats Showing How B2B Marketers Use Social Media Today
Social media is always evolving and so are the decision-makers using it – that’s why it’s crucial that B2B companies stay current on social media habits on different social platforms. Recent studies...
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Lululemon’s Instagram Strategy: The #NoHumbug Challenge
Clothing retailer Lululemon has been the victim of some negative PR this year, but the company’s recent #NoHumbug holiday challenge has put the brand in a new light. As Lululemon’s blog editor, Kate...
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70% of Social Media Users are Lurkers – Can LinkedIn Pulse Change That?
LinkedIn faces a few problems when it comes to becoming “sticky” for users and the stats show it. According to Fast Company, “LinkedIn has a lower percentage of active users than Pinterest, Google+,...
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12 Reactions to Facebook’s Latest Algorithm Change
In the world of PR, we always want to keep up-to-date with the latest changes in social media channels. Facebook’s latest algorithm emphasizes “quality” news stories over short memes and quick stories....
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4 Things to Remember When Creating a LinkedIn Company Page
When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a...
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A Brief History of Facebook: 2004 to Present
This week, Facebook turned ten years old. That’s pretty amazing, especially considering most social networks tend to age in dog years. If not faster. Since the initial launch back in February of 2004,...
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Mike’s Hard Lemonade Pulls TV Ads for All-Digital Marketing
When you think of brands on the cutting edge of marketing, a flavored alcohol drink company probably doesn’t come to mind. So, what can Mike’s Hard Lemonade teach us about why you need a digital...
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4 Ways to Make the Most Out Of Twitter’s Big Redesign
Twitter revealed a profile redesign yesterday and the reaction has ranged from “this is just the Facebookization of Twitter” to “who cares?” Critics have had some time to draft up reaction pieces....
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The Business of Social Relationships: Success Starts with Employee Engagement
There’s all this talk lately about making the customer experience better. How can we keep our customers happy and loyal? But, while businesses are busy giving all of their customers that TLC, they’re...
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3 Ways to Improve Your LinkedIn Sponsored Updates
Since its launch about exactly a year ago, Sponsored Updates has quickly become LinkedIn’s fastest growing Marketing Solutions product, according to the professional social network. The native...
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RiteTag Reveals the Best Hashtags for Your Tweets
There’s no shortage of social media best practices. And, the use of hashtags is no exception. But, more often than not, best practices like “use hashtags to insert yourself into relevant conversations”...
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